My Unexpected Hack for Bright Eyes Is on Sale

If I allowed my biological cues to govern my sleep cycle, I’d stare at my computer screen until 3 a.m. Admittedly, I have succumbed to my impractical circadian whims more often than I’d care to admit — and, as a result, have fine-tuned a bright-eyed beauty repertoire to conceal my foolishness. Redness-relieving eye drops and a full-coverage concealer  are crucial, as is a less conventional product: the Tarte Fake Awake Eye Highlight.

The “highlighter” is actually a beige-colored eyeliner, and it’s the underrated key to a believably bright-eyed gaze. Best of all, the liner is discounted during Tarte’s Friends and Family Sale (as is the my favorite aforementioned concealer from the brand, for those who want to double down). Use code FAM30 at checkout to receive 30 percent off plus free shipping. 

The Tarte Fake Awake Eye Highlight is an ultra-thin, gel-cream eyeliner designed to deliver a bright-eyed, well-rested look in seconds. Available in two hues, beige and a recently released white shade, the liner neutralizes redness. Moreover, it combats the telltale droop of sleep deprived lids by instilling a wide-eyed look. Intended for use on the inner waterline, the longwearing formula glides on, fully pigmented, and remains intact throughout the day. It’s also contact-safe, ophthalmologist-tested, and made with vegan ingredients.  

Housed in a twist-up tube, the ultra-thin tip is eternally ready for duty, sans the need to ever sharpen. The formula features a creamy, easy-glide feel, making application a swift, single-swipe endeavor with instant results.  

In addition to the waterline, the liner can be used on eyelids, the inner corners of the eyes, and anywhere else that could benefit from a bit of light. The brand suggests penciling the brow bone and cupid’s bow, which I’d imagine gives a flattering, natural-looking lift to the areas. Conveniently, the liner’s tailend is topped with a tiny sponge — perfect for smudging and blending the product into the skin for a seamless, natural look.

Shoppers across all ages rely on the product for perky peepers. According to one reviewer, a self-proclaimed “senior,” the liner makes their eyes “look great,” while another shopper, a college student, quips they’re “the best looking sleep deprived student on campus” thanks to the product. Finally, another reviewer says it makes eyes “look rested and bright as if you've had eight hours [of] sleep,” even if you’ve “only had two or three.”

For the ultimate eye-brightening trick in a twist-up tube, shop the Tarte Fake Awake Eye Highlighter while it’s on sale for $15. Don’t sleep on this deal — it won’t last forever.

ncG1vNJzZmivp6x7qrrSrbClnV6YvK5705qprZ1dm66ssYyarpqjlWK1qrPHpaCgoKRisrqxy6KlnqpdqK6tsYxwbG9rYW6A